ICE

Customer Need

ICE promotes Italian companies and products in foreign countries by a web portal called italtrade.it with the aim to build commercial partnerships.
The problem is that foreign companies write long descriptions of products/services they are looking for, so using traditional full text search engines does not retrieve, from the portal database, Italian companies that best fit requests.

Solution

MANTRA Semantic Matching & Search, the semantic search engine based on the MANTRA Platform, gets much better precision/recall in retrieving Italian companies that fit requests from the portal database; e.g. "goldsmith" finds profiles of gold processing companies without direct mention of the word "goldsmith".

 

BENEFITS

Increased user satisfaction and loyalty with reduction of opportunity costs.