NEXTPLORA

Customer Need

Social marketing research firm seeking to combine traditional opinion surveys (based on demographic structured data and unstructured opinion texts) with web social media contents by using analysis of keywords, entities, topics, profiles, patterns, correlations, perceptions, sentiments.

Solution

ALTILIA Holistic Intelligence enables to connect and mush-up structured data with entities and concepts emerging from unstructured sources to understand people social behaviors (intents, interests, associations) and digital contexts (contextual classification).

 

BENEFITS

MANTRA Contextual Workflows offers cost effective and high precision insights by data and text analytics for traditional opinion surveys and social media analysis with easy, flexible, scalable ability to add and customize web and enterprise content sources. Mush-up capabilities enable to uniformly analyze and explore structured and unstructured data.